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The Fifteen Appeals in Advertising

The Institute of Motivational Research developed the following list of emotional appeals for advertising:

The need for sex

The need for affliation

The need for nurture

The need for guidance

The need to aggress

The need to achieve

The need to dominate

The need for prominence

The need for attention

The need for autonomy

The need for escape

The need to feel safe

The need for aesthetic sensations

The need to satisfy curiosity

Physiological needs: food, drink, sleep. etc..

Advertising and political rhetoric is designed to stimulate these subrational impulses.

References cited:
Advertising’s Fifteen Basic Appeals
by Jib Fowles
Texts and Contexts: A Contemporary Approach to College Writing by William S. Robinson and Stephanie Tucker

Corresponding images:


Note to self. Research the story of Thecla, the early Christian priestess.

A woman should have the choice to be asexual if she wants to without undergoing persecution.

There should be a a term for the act of men who systematically corral women into sexual intercourse. It’s not rape, but mandate that all women must be tied to a man and service him or suffer in society. As we all know, it is men who are driven to madness lest they mate, not women—generally speaking. Paul had no problem with chastity and in the modern sense neither does Morissey.

Care of Wikipedia

Saint Thecla was a saint of the early Christian Church, (Roman Catholic and Eastern Orthodox) and reported follower of Paul of Tarsus in the 1st century A.D. She is not mentioned in the New Testament, but the earliest record of her comes from the apocryphal Acts of Paul and Thecla, probably composed in the early 2nd century.

* 1 Biography
* 2 Cult of Saint Thecla of Iconium
* 3 See also
* 4 Bibliography
* 5 External links

[edit] Biography

Main article: Acts of Paul and Thecla

According to the Acts of Paul and Thecla, Thecla (St. Taqla) was a young noble virgin who listened to Paul’s “discourse on virginity” and became Paul’s follower. Thecla’s mother, and fiancé, Thamyris, became concerned that Thecla would follow Paul’s demand “that one must fear only one God and live in chastity”, and punished both Paul and Thecla. She was miraculously saved from being burned at the stake by a storm, and traveled with Paul to Pisidian Antioch. There a nobleman named Alexander desired Thecla and attempted to take her by force. Thecla fought him off, assaulting him in the process, and was put on trial for assaulting a nobleman. She was sentenced to be eaten by wild beasts, but was again saved by a series of miracles. No other early account of Thecla exists.

[edit] Cult of Saint Thecla of Iconium

In the Eastern Church, the wide circulation of the Acts of Paul and Thecla is evidence of her veneration. She was called “Apostle and protomartyr among women” and even “equal to the apostles”. She was widely cited as an ascetic role model for women. Her cult flourished particularly at Seleucia (where she was said to be buried), Iconium (present day Konya), and Nicomedia. The cult also appeared, at least as early as the fourth century, in Western Europe. In Bede’s martyrology, Thecla is celebrated on the 23 September, which is still her feast day in the Roman Catholic Church. The Orthodox churches commemorate her on 24 September.

A local martyr legend, of Tecla, may have inspired this episode, in which she was connected to Paul of Tarsus. “It is otherwise difficult to account for the very great popularity of the cult of St. Thecla, which spread over East and West, and made her the most famous of virgin martyrs,” wrote M.R. James, the editor of this Acta, (James 1924).

In Maalula, Syria, there is a monastery of St. Thecla, built near what is said to be her cave. Santa Tecla is the patron saint of Tarragona, Spain, where her feast day is the major fiesta of the city and the cathedral is dedicated to her. In Spain, she is sometimes facetiously referred to as the patron saint of computers (tecla means “key” on a keyboard in Catalan and Spanish).

A Roman Catholic parish in Pembroke, Massachusetts is named for Saint Thecla.

[edit] See also

* Leucius Charinus

[edit] Bibliography

* Eliott, J.K. The Apocryphal New Testament: A Collection of Apocryphal Christian Literature in an English Translation 1993 Oxford: Oxford University Press
* MacDonald, D.R. 1983 The Legend and the Apostle: The Battle for Paul in Story and Canon Philadelphia: Westminster Press
* Kirsch, J.P. Sts. Thecla. The Catholic Encyclopedia, Volume XIV. Published 1912. New York: Robert Appleton Company.
* Ehrman, Bart D. Lost Christianities: The Battles for Scripture and the Faiths We Never Knew 2005. Oxford University Press, ISBN 978-0195182491.

[edit] External links

* Acts of Paul and Thecla: translated probably by Jeremiah Jones, (1693-1724)
* Early Christian Writings: Acts of Paul: episode “The Acts of Paul and Thecla” (e-text) ed. M.R. James 1924
* Nancy A. Carter, “The Acts of Thecla : a Pauline tradition linked to women”
* Sts. Thecla in the Catholic Encyclopediade:Thekla (Heilige)

he:טקלה הקדושה
nl:Thekla (heilige)
pl:Święta Tekla
pt:Santa Tecla
es:Tecla de Iconio
Retrieved from “http://en.wikipedia.org/wiki/Thecla”
Categories: 1st century deaths | Ancient Roman Christianity | Christian saints | Equal-to-apostles

Encanted World Series

I scanned a few great illustrations from the Enchanted Realms Series. I found the first book in a used book store recently and I thought some of the illustrations would be nice to share.
Enjoy the pics.

The Haunter of the Birch Forest.
The illustration credits in the book are quite vague, but I think the artist of the Haunter of the Birch forest is the great Arthur Rackham. I used to have an Alice in Wonderland book illustrated by him. I sold it to Moe’s books on Telegraph in Berkeley, CA for anyone interested in buying it.

Wizard of Kiev. I don’t know who the Wizard of Kiev’s illustrator is. If anyone has the answer, please leave a comment:)

I remember the fascinating commercials for these books when I was a kid in early 80’s. There was even this fantastic woman with irrgualarly colores eyes who stated: How can you say there are no such thing as witches when you don’t know what one looks like? It would be great to find the entire series. Just the thought of it inspires me to conduct an extensive internet search.


Ohhh! I found a neat book of Japanese ghost stories. Good stuff for Nami and a Superficial* New Year. There’s a film too from 1964.

Kwaidan: Stories and Studies of Strange Things
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Part of the series on
Japanese Mythology & Folklore

Mythic Texts and Folktales:
Kojiki | Nihon Shoki | Kujiki
Otogizōshi | Oiwa | Okiku | Urashima Tarō
Konjaku Monogatari

Izanami | Izanagi | Amaterasu
Susanoo | Ame-no-Uzume | Inari
Kami | Seven Lucky Gods | List of divinities

Legendary Creatures & Spirits
Oni | Kappa | Tengu | Fox | Yōkai
Dragon | Yūrei | List of creatures

Legendary Figures
Abe no Seimei | Benkei | Kintarō
Momotarō | Tamamo-no-Mae | Sōjōbō

Mythical & Sacred Locations
Mt. Hiei | Mt. Fuji | Izumo | Ryūgū-jō | Takamagahara | Yomi | Jigoku

Sacred Objects
Amenonuhoko | Kusanagi | Tonbogiri
Three Sacred Treasures

Shintō & Buddhism
Bon Festival | Setsubun | Ema | Torii
Shinto shrines | Buddhist temples

Kunio Yanagita, Keigo Seki, Lafcadio Hearn, Shigeru Mizuki, Inoue Enryo

Kwaidan: Stories and Studies of Strange Things (often abbreviated to Kwaidan) is a book by Lafcadio Hearn that features several Japanese ghost stories and a brief study on insects. It was later used as the basis for a movie called Kwaidan by Masaki Kobayashi in 1965.

Kwaidan (怪談, Kwaidan?), or kaidan in more modern romanizations, is Japanese for “ghost story”.

[edit] Stories

Hearn declares in his introduction to the first edition of the book, which he wrote on January 20, 1904, shortly before his death, that most of the these stories were translated from old Japanese texts (probably with the help of his wife, Setsu Koizumi). He also states that one of the stories—Yuki-Onna—was told to him by a farmer in Musashi Province, and his was, to the best of his knowledge, the first record of it. Riki-Baka is based on a personal experience of Hearn’s. While he does not declare it in his introduction, Hi-Mawari—among the final narratives in the volume—seems to be a recollection of an experience in his childhood (it is, setting itself apart from almost all the others, written in the first person and set in rural Wales).

* The Story of Mimi-Nashi-Hoichi
* Oshidori
* The Story of O-Tei
* Ubazakura
* Diplomacy
* Of a Mirror and a Bell
* Jikininki
* Mujina
* Rokuro-Kubi
* A Dead Secret
* Yuki-Onna
* The Story of Aoyagi
* Jiu-Roku-Zakura
* The Dream of Akinosuke
* Riki-Baka
* Hi-Mawari
* Horai

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